{"title":"BESTSELLERS","description":"\u003ch2\u003eBASED Bestsellers — What British Men Buy First\u003c\/h2\u003e\n\u003cp\u003eThe BASED Bestsellers collection is the shortcut: the men's skincare, hair care and body products that British men reach for first. Start here if you're new to BASED.\u003c\/p\u003e\n\u003ch3\u003eWhy these are bestsellers in the UK\u003c\/h3\u003e\n\u003cp\u003eTested, repeated, reordered. These are the BASED products UK customers come back for. From the Whipped Tallow Moisturiser through the Hair Clay and Body Wash — these are the entry points.\u003c\/p\u003e\n\u003ch3\u003eWant the full BASED routine?\u003c\/h3\u003e\n\u003cp\u003eCheck the Daily Skincare Duo and Shower Duo bundles for the complete daily care setup. Free UK shipping over £50.\u003c\/p\u003e","products":[{"product_id":"hair-clay","title":"Hair Clay","description":"\u003ch2\u003eBASED Hair Clay — Men's Hair Clay for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Hair Clay delivers a strong matte finish with the kind of natural texture British men actually want — no greasy shine, no helmet head.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Hair Clay\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStrong matte hold\u003c\/li\u003e\n\u003cli\u003eNatural finish — no shine\u003c\/li\u003e\n\u003cli\u003eWorkable all day\u003c\/li\u003e\n\u003cli\u003eWashes out cleanly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between palms. Apply to dry or towel-dry hair. Style.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWill it leave my hair greasy?\u003c\/h4\u003e\n\u003cp\u003eNo, the matte finish is shine-free.\u003c\/p\u003e\n\u003ch4\u003eWorkable through the day?\u003c\/h4\u003e\n\u003cp\u003eYes, you can restyle without restarting.\u003c\/p\u003e\n\u003ch4\u003eWashes out easy?\u003c\/h4\u003e\n\u003cp\u003eYes, no build-up — comes out with a single shampoo.\u003c\/p\u003e\n","brand":"BASED UK","offers":[{"title":"Default Title","offer_id":47848725577954,"sku":"CIRE-CHEVEUX","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/l_kd_c755e82a-73b1-4fed-8ff8-7d7a12a1fb7d.webp?v=1780304820"},{"product_id":"leave-in-conditioner","title":"Leave-In Conditioner","description":"\u003ch2\u003eBASED Leave-In Conditioner — Men's Leave-In Conditioner for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Leave-In Conditioner gives British men's hair continuous moisture, easier styling and less breakage. Sprays on, stays put, no rinse.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Leave-In Conditioner\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNo-rinse formula — apply and go\u003c\/li\u003e\n\u003cli\u003eContinuous moisture all day\u003c\/li\u003e\n\u003cli\u003eDetangles, softens, reduces breakage\u003c\/li\u003e\n\u003cli\u003ePairs with all BASED styling products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eSpray on damp hair from mid-lengths to ends. Comb through. Style as usual.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eUse daily?\u003c\/h4\u003e\n\u003cp\u003eYes, designed for daily use.\u003c\/p\u003e\n\u003ch4\u003eWill it weigh hair down?\u003c\/h4\u003e\n\u003cp\u003eNo, lightweight formula.\u003c\/p\u003e\n\u003ch4\u003eWorks under styling products?\u003c\/h4\u003e\n\u003cp\u003eYes, primes hair for clay, gel, mousse, or cream.\u003c\/p\u003e\n","brand":"BASED AU","offers":[{"title":"Default Title","offer_id":47848725676258,"sku":"REVITALISANT-SANS-RINCAGE","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-leave-in-conditioner-produit_89a24a40-6157-44eb-a953-274c0cbc435e.webp?v=1780304843"},{"product_id":"sea-salt-spray","title":"Sea Salt Spray","description":"\u003ch2\u003eBASED Sea Salt Spray — Men's Sea Salt Spray for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Sea Salt Spray gives British men effortless beachy texture and light volume. Matte finish, lived-in vibe, no crunchy salt residue.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Sea Salt Spray\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBeachy texture without dryness\u003c\/li\u003e\n\u003cli\u003eLight volume and lift\u003c\/li\u003e\n\u003cli\u003eMatte natural finish\u003c\/li\u003e\n\u003cli\u003eNo crunch, no white residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eSpray on damp or dry hair. Scrunch or tousle. Air-dry.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWill it dry my hair out?\u003c\/h4\u003e\n\u003cp\u003eNo — formulated with conditioning agents alongside the salt.\u003c\/p\u003e\n\u003ch4\u003eHold strength?\u003c\/h4\u003e\n\u003cp\u003eLight to medium.\u003c\/p\u003e\n\u003ch4\u003eWorks on short hair?\u003c\/h4\u003e\n\u003cp\u003eYes, great for adding lift to short cuts.\u003c\/p\u003e\n","brand":"BASED AU","offers":[{"title":"Default Title","offer_id":47848728133858,"sku":"spray-sel-de-mer","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-sea-salt-spray-image-2_ab4e87b8-43aa-48af-9847-a91747475289.webp?v=1780304868"},{"product_id":"texture-powder-1","title":"Texture Powder","description":"\u003ch2\u003eBASED Texture Powder — Men's Hair Texture Powder for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Texture Powder gives British men instant volume and matte texture without weight or residue. The fastest way to lift flat hair.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Texture Powder\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInstant lift and volume\u003c\/li\u003e\n\u003cli\u003eMatte texture finish\u003c\/li\u003e\n\u003cli\u003eWeightless — feels invisible\u003c\/li\u003e\n\u003cli\u003eWorks on fine and thinning hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eSprinkle into roots. Rub in with fingertips. Style.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWill it leave white residue?\u003c\/h4\u003e\n\u003cp\u003eNo, absorbs invisibly.\u003c\/p\u003e\n\u003ch4\u003eGood for fine hair?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eWashes out easy?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n","brand":"BASED UK","offers":[{"title":"Default Title","offer_id":47848728494306,"sku":"SPRAY-TEXTURISANT","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-texture-powder-product_8fed4949-2b20-4567-be87-7980132c462c.webp?v=1780304904"}],"url":"https:\/\/basedbody-works.uk\/collections\/bestsellers.oembed","provider":"BASED UK","version":"1.0","type":"link"}