{"title":"HAIR","description":"\u003ch2\u003eBASED Hair — Men's Hair Care and Styling for the UK\u003c\/h2\u003e\n\u003cp\u003eThe BASED Hair collection covers everything British men need from the shower to the mirror. Shampoo, conditioner, leave-in, hair elixir, and a complete styling line — clay, pomade, sea salt spray, texture powder, plus a full curl range.\u003c\/p\u003e\n\u003ch3\u003eCleanse and condition\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBASED Shampoo\u003c\/strong\u003e — sulphate-free daily wash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBASED Conditioner\u003c\/strong\u003e — lightweight, no build-up\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeave-In Conditioner\u003c\/strong\u003e — no-rinse moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Elixir\u003c\/strong\u003e — finishing oil for shine and softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStyling\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Clay\u003c\/strong\u003e — strong matte hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePomade\u003c\/strong\u003e — medium hold, natural shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Salt Spray\u003c\/strong\u003e — beachy texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture Powder\u003c\/strong\u003e — instant volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCurl range\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCurl Cream, Curl Gel, Curl Mousse, Curl Refresh Spray — full lineup for curly, coily and wavy hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy BASED Hair for British men\u003c\/h3\u003e\n\u003cp\u003eSulphate-free, paraben-free, formulated to lather and rinse cleanly in hard UK water. Free UK shipping over £50.\u003c\/p\u003e","products":[{"product_id":"conditioner","title":"Conditioner","description":"\u003ch2\u003eBASED Conditioner — Men's Conditioner for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Conditioner is a lightweight, no-fuss formula for British men. Softens, smooths, and rinses clean — never greasy.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Conditioner\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight — no heavy build-up\u003c\/li\u003e\n\u003cli\u003eNatural ingredients, sulphate-free\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types: straight, wavy, curly, coily\u003c\/li\u003e\n\u003cli\u003ePairs with BASED Shampoo for the full routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply through mid-lengths and ends. Leave for 1-2 minutes. Rinse thoroughly.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWill it weigh my hair down?\u003c\/h4\u003e\n\u003cp\u003eNo — formulated specifically to condition without residue.\u003c\/p\u003e\n\u003ch4\u003eCan I use it daily?\u003c\/h4\u003e\n\u003cp\u003eYes, it's safe for daily use.\u003c\/p\u003e\n\u003ch4\u003eIs it colour-safe?\u003c\/h4\u003e\n\u003cp\u003eYes, the formula is gentle on coloured hair.\u003c\/p\u003e\n","brand":"Based Australia","offers":[{"title":"Default Title","offer_id":47848723349730,"sku":"CONDITIONER","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-conditioner-produit_9a900aa0-737d-462c-8882-a9084c61e232.webp?v=1780304697"},{"product_id":"curl-cream","title":"Curl Cream","description":"\u003ch2\u003eBASED Curl Cream — Men's Curl Cream for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Curl Cream gives British men with curls, coils and waves real definition without the crunch. Soft hold, all-day moisture, zero white residue.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Curl Cream\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDefines curls without stiffness\u003c\/li\u003e\n\u003cli\u003eControls frizz, even on damp UK days\u003c\/li\u003e\n\u003cli\u003eMoisturising — no flake, no white cast\u003c\/li\u003e\n\u003cli\u003eWorks on all curl patterns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to damp hair, scrunch upward, air-dry or diffuse.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eDoes it leave residue?\u003c\/h4\u003e\n\u003cp\u003eNo white cast, no flake.\u003c\/p\u003e\n\u003ch4\u003eCan I layer it with other products?\u003c\/h4\u003e\n\u003cp\u003eYes — apply over Leave-In Conditioner for more moisture, or under Curl Gel for stronger hold.\u003c\/p\u003e\n\u003ch4\u003eWill it work in humid weather?\u003c\/h4\u003e\n\u003cp\u003eYes, it locks shape in damp UK climates.\u003c\/p\u003e\n","brand":"Based Australia","offers":[{"title":"Default Title","offer_id":47848723513570,"sku":"CURL-CREAM","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-curl-cream-produit_40047443-e030-4bf3-af1d-6430fe6df5b5.webp?v=1780304714"},{"product_id":"curl-gel","title":"Curl Gel","description":"\u003ch2\u003eBASED Curl Gel — Men's Curl Gel for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Curl Gel is the strong-hold answer for British men who want defined, structured curls. Holds without crunch. Reactivates with water.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Curl Gel\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStrong, long-lasting hold\u003c\/li\u003e\n\u003cli\u003eSharp curl definition\u003c\/li\u003e\n\u003cli\u003eReactivates with water — refresh next day\u003c\/li\u003e\n\u003cli\u003eNo flake, no white cast\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply generously to soaking wet hair. Scrunch, dry, then scrunch out the cast.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eDoes it crunch?\u003c\/h4\u003e\n\u003cp\u003eInitial cast yes, scrunch it out for soft hold.\u003c\/p\u003e\n\u003ch4\u003eHow long does the hold last?\u003c\/h4\u003e\n\u003cp\u003eAll day, with refresh possible the next morning.\u003c\/p\u003e\n\u003ch4\u003eLayerable?\u003c\/h4\u003e\n\u003cp\u003eYes, layer over Curl Cream for more moisture.\u003c\/p\u003e\n","brand":"Based Australia","offers":[{"title":"Default Title","offer_id":47848723579106,"sku":"CURL-GEL","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-curl-gel-produit_e0904f02-ab79-4210-8585-6398992a334a.webp?v=1780304730"},{"product_id":"curl-mousse","title":"Curl Mousse","description":"\u003ch2\u003eBASED Curl Mousse — Men's Curl Mousse for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Curl Mousse adds lightweight volume and bounce to British men's curls without the stiffness of gels. Soft, natural finish.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Curl Mousse\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight — no stiffness\u003c\/li\u003e\n\u003cli\u003eAdds volume and bounce\u003c\/li\u003e\n\u003cli\u003eSoft, natural finish\u003c\/li\u003e\n\u003cli\u003eWorks on wavy, curly and coily hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eShake well. Apply golf-ball-sized amount to wet hair. Scrunch. Air-dry or diffuse.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eIs it heavy?\u003c\/h4\u003e\n\u003cp\u003eNo, it's the lightest hold in the BASED curl range.\u003c\/p\u003e\n\u003ch4\u003eWill it dry crispy?\u003c\/h4\u003e\n\u003cp\u003eNo, finish is soft and touchable.\u003c\/p\u003e\n\u003ch4\u003eGood for fine hair?\u003c\/h4\u003e\n\u003cp\u003eYes, especially designed to add volume to fine or thin curl patterns.\u003c\/p\u003e\n","brand":"Based Australia","offers":[{"title":"Default Title","offer_id":47848723611874,"sku":"CURL-MOUSSE","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-curl-mousse-produit_ba0c4891-21f1-4309-b157-c290a1464973.webp?v=1780304744"},{"product_id":"curl-refresh-spray","title":"Curl Refresh Spray","description":"\u003ch2\u003eBASED Curl Refresh Spray — Men's Curl Refresh Spray for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Curl Refresh Spray brings British men's curls back to life on day 2, 3 or 4. Light moisture, instant definition, zero wash needed.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Curl Refresh Spray\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRevives flattened day-2 curls\u003c\/li\u003e\n\u003cli\u003eLight moisture — no greasiness\u003c\/li\u003e\n\u003cli\u003eCuts wash days, saves time\u003c\/li\u003e\n\u003cli\u003eWorks on all curl types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eSpray on dry or slightly damp hair. Scrunch. Air-dry briefly if needed.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWill it weigh hair down?\u003c\/h4\u003e\n\u003cp\u003eNo, mist is ultra-light.\u003c\/p\u003e\n\u003ch4\u003eCan I use it daily?\u003c\/h4\u003e\n\u003cp\u003eYes, designed for daily curl refresh.\u003c\/p\u003e\n\u003ch4\u003eReplaces washing?\u003c\/h4\u003e\n\u003cp\u003eCuts wash days significantly — 2-3x per week instead of daily.\u003c\/p\u003e\n","brand":"Based Australia","offers":[{"title":"Default Title","offer_id":47848723677410,"sku":"CURL-SPRAY","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-curl-refresh-spray-produit_73fd1cff-a562-446c-a4f9-db3ca5b66efe.webp?v=1780304757"},{"product_id":"daily-skincare-duo","title":"Daily Skincare Duo","description":"\u003ch2\u003eBASED Daily Skincare Duo — Men's Skincare Duo for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Daily Skincare Duo bundles the two essentials for British men: cleanser and moisturiser. The complete daily routine in one kit, saving vs buying alone.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Daily Skincare Duo\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDaily Facial Cleanser + Daily Facial Moisturiser\u003c\/li\u003e\n\u003cli\u003eComplete morning and evening routine\u003c\/li\u003e\n\u003cli\u003eSave vs buying separately\u003c\/li\u003e\n\u003cli\u003eThe simplest skincare upgrade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAM: cleanse, moisturise. PM: cleanse, moisturise. Done.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWhat's included?\u003c\/h4\u003e\n\u003cp\u003eBASED Daily Facial Cleanser + Daily Facial Moisturiser, full size.\u003c\/p\u003e\n\u003ch4\u003eSuitable for all skin types?\u003c\/h4\u003e\n\u003cp\u003eYes, gentle enough for sensitive UK skin.\u003c\/p\u003e\n\u003ch4\u003eHow long does the duo last?\u003c\/h4\u003e\n\u003cp\u003eAround 2 months with twice-daily use.\u003c\/p\u003e\n","brand":"Based Australia","offers":[{"title":"Default Title","offer_id":47848725512418,"sku":"SKINCARE-DUO","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-daily-skincare-duo-produit_6dd614f7-6ee7-462d-a92e-47aa052014b7.webp?v=1780304799"},{"product_id":"hair-clay","title":"Hair Clay","description":"\u003ch2\u003eBASED Hair Clay — Men's Hair Clay for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Hair Clay delivers a strong matte finish with the kind of natural texture British men actually want — no greasy shine, no helmet head.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Hair Clay\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStrong matte hold\u003c\/li\u003e\n\u003cli\u003eNatural finish — no shine\u003c\/li\u003e\n\u003cli\u003eWorkable all day\u003c\/li\u003e\n\u003cli\u003eWashes out cleanly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between palms. Apply to dry or towel-dry hair. Style.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWill it leave my hair greasy?\u003c\/h4\u003e\n\u003cp\u003eNo, the matte finish is shine-free.\u003c\/p\u003e\n\u003ch4\u003eWorkable through the day?\u003c\/h4\u003e\n\u003cp\u003eYes, you can restyle without restarting.\u003c\/p\u003e\n\u003ch4\u003eWashes out easy?\u003c\/h4\u003e\n\u003cp\u003eYes, no build-up — comes out with a single shampoo.\u003c\/p\u003e\n","brand":"BASED UK","offers":[{"title":"Default Title","offer_id":47848725577954,"sku":"CIRE-CHEVEUX","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/l_kd_c755e82a-73b1-4fed-8ff8-7d7a12a1fb7d.webp?v=1780304820"},{"product_id":"leave-in-conditioner","title":"Leave-In Conditioner","description":"\u003ch2\u003eBASED Leave-In Conditioner — Men's Leave-In Conditioner for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Leave-In Conditioner gives British men's hair continuous moisture, easier styling and less breakage. Sprays on, stays put, no rinse.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Leave-In Conditioner\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNo-rinse formula — apply and go\u003c\/li\u003e\n\u003cli\u003eContinuous moisture all day\u003c\/li\u003e\n\u003cli\u003eDetangles, softens, reduces breakage\u003c\/li\u003e\n\u003cli\u003ePairs with all BASED styling products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eSpray on damp hair from mid-lengths to ends. Comb through. Style as usual.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eUse daily?\u003c\/h4\u003e\n\u003cp\u003eYes, designed for daily use.\u003c\/p\u003e\n\u003ch4\u003eWill it weigh hair down?\u003c\/h4\u003e\n\u003cp\u003eNo, lightweight formula.\u003c\/p\u003e\n\u003ch4\u003eWorks under styling products?\u003c\/h4\u003e\n\u003cp\u003eYes, primes hair for clay, gel, mousse, or cream.\u003c\/p\u003e\n","brand":"BASED AU","offers":[{"title":"Default Title","offer_id":47848725676258,"sku":"REVITALISANT-SANS-RINCAGE","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-leave-in-conditioner-produit_89a24a40-6157-44eb-a953-274c0cbc435e.webp?v=1780304843"},{"product_id":"pomade","title":"Pomade","description":"\u003ch2\u003eBASED Pomade — Men's Pomade for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Pomade is the all-day workhorse for British men. Medium hold, natural shine, restylable from morning to last pint.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Pomade\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold — versatile\u003c\/li\u003e\n\u003cli\u003eNatural shine, never greasy\u003c\/li\u003e\n\u003cli\u003eRestylable all day\u003c\/li\u003e\n\u003cli\u003eWashes out cleanly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount in palms. Work into towel-dry or dry hair. Comb and style.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eHold strength?\u003c\/h4\u003e\n\u003cp\u003eMedium — workable, not stiff.\u003c\/p\u003e\n\u003ch4\u003eShine level?\u003c\/h4\u003e\n\u003cp\u003eNatural — not matte, not slick.\u003c\/p\u003e\n\u003ch4\u003eWashes out easy?\u003c\/h4\u003e\n\u003cp\u003eYes, no waxy residue.\u003c\/p\u003e\n","brand":"Based Australia","offers":[{"title":"Default Title","offer_id":47848726102242,"sku":"POMADE","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-pomade-produit_160718e1-9af3-458f-bd03-93148653129f.webp?v=1780304854"},{"product_id":"sea-salt-spray","title":"Sea Salt Spray","description":"\u003ch2\u003eBASED Sea Salt Spray — Men's Sea Salt Spray for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Sea Salt Spray gives British men effortless beachy texture and light volume. Matte finish, lived-in vibe, no crunchy salt residue.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Sea Salt Spray\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBeachy texture without dryness\u003c\/li\u003e\n\u003cli\u003eLight volume and lift\u003c\/li\u003e\n\u003cli\u003eMatte natural finish\u003c\/li\u003e\n\u003cli\u003eNo crunch, no white residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eSpray on damp or dry hair. Scrunch or tousle. Air-dry.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWill it dry my hair out?\u003c\/h4\u003e\n\u003cp\u003eNo — formulated with conditioning agents alongside the salt.\u003c\/p\u003e\n\u003ch4\u003eHold strength?\u003c\/h4\u003e\n\u003cp\u003eLight to medium.\u003c\/p\u003e\n\u003ch4\u003eWorks on short hair?\u003c\/h4\u003e\n\u003cp\u003eYes, great for adding lift to short cuts.\u003c\/p\u003e\n","brand":"BASED AU","offers":[{"title":"Default Title","offer_id":47848728133858,"sku":"spray-sel-de-mer","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-sea-salt-spray-image-2_ab4e87b8-43aa-48af-9847-a91747475289.webp?v=1780304868"},{"product_id":"shampoo","title":"Shampoo","description":"\u003ch2\u003eBASED Shampoo — Men's Shampoo for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Shampoo cleans British men's hair without stripping it. Sulphate-free, paraben-free, daily-friendly — even on hard UK water.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Shampoo\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate-free, paraben-free\u003c\/li\u003e\n\u003cli\u003eDaily-friendly — won't strip\u003c\/li\u003e\n\u003cli\u003eLathers well in hard UK water\u003c\/li\u003e\n\u003cli\u003ePairs with BASED Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWet hair. Apply small amount to scalp. Lather, rinse. Follow with conditioner.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eDaily use OK?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eColour-safe?\u003c\/h4\u003e\n\u003cp\u003eYes — sulphate-free is gentle on dyed hair.\u003c\/p\u003e\n\u003ch4\u003eWorks on all hair types?\u003c\/h4\u003e\n\u003cp\u003eYes, from straight to coily.\u003c\/p\u003e\n","brand":"Based Australia","offers":[{"title":"Default Title","offer_id":47848728428770,"sku":"SHAMPOO","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-shampoo-produit_e9ed5712-bf23-47b6-97be-80b1e07b0f27.webp?v=1780304878"},{"product_id":"shower-duo","title":"Shower Duo","description":"\u003ch2\u003eBASED Shower Duo — Men's Shower Duo for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Shower Duo bundles Shampoo and Body Wash — the two essentials British men reach for daily. Save vs buying separately.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Shower Duo\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBASED Shampoo + BASED Body Wash\u003c\/li\u003e\n\u003cli\u003eFull daily shower routine\u003c\/li\u003e\n\u003cli\u003eSave vs buying alone\u003c\/li\u003e\n\u003cli\u003eBoth sulphate- and paraben-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eShampoo: lather scalp, rinse. Body Wash: lather flannel or hands, rinse.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eFull size?\u003c\/h4\u003e\n\u003cp\u003eYes, both products full size.\u003c\/p\u003e\n\u003ch4\u003eHow long does it last?\u003c\/h4\u003e\n\u003cp\u003e6-8 weeks with daily use.\u003c\/p\u003e\n\u003ch4\u003eSame scent?\u003c\/h4\u003e\n\u003cp\u003eYes, lightly scented, consistent across the BASED range.\u003c\/p\u003e\n","brand":"Based Australia","offers":[{"title":"Default Title","offer_id":47848728461538,"sku":"SHOWER-DUO","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-shower-duo-produit_bf6d7d4d-d1e7-4b06-95b9-eecb4bc76d4a.webp?v=1780304892"},{"product_id":"texture-powder-1","title":"Texture Powder","description":"\u003ch2\u003eBASED Texture Powder — Men's Hair Texture Powder for British Men\u003c\/h2\u003e\n\u003cp\u003eBASED Texture Powder gives British men instant volume and matte texture without weight or residue. The fastest way to lift flat hair.\u003c\/p\u003e\n\u003ch3\u003eWhy BASED Texture Powder\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInstant lift and volume\u003c\/li\u003e\n\u003cli\u003eMatte texture finish\u003c\/li\u003e\n\u003cli\u003eWeightless — feels invisible\u003c\/li\u003e\n\u003cli\u003eWorks on fine and thinning hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eSprinkle into roots. Rub in with fingertips. Style.\u003c\/p\u003e\n\u003ch3\u003eDelivery in the UK\u003c\/h3\u003e\n\u003cp\u003eFree UK shipping on orders over £50. Delivered from the UK warehouse to your door.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWill it leave white residue?\u003c\/h4\u003e\n\u003cp\u003eNo, absorbs invisibly.\u003c\/p\u003e\n\u003ch4\u003eGood for fine hair?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eWashes out easy?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n","brand":"BASED UK","offers":[{"title":"Default Title","offer_id":47848728494306,"sku":"SPRAY-TEXTURISANT","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/files\/based-texture-powder-product_8fed4949-2b20-4567-be87-7980132c462c.webp?v=1780304904"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0912\/3298\/collections\/category-hair4--based.webp?v=1780304974","url":"https:\/\/basedbody-works.uk\/collections\/hair.oembed","provider":"BASED UK","version":"1.0","type":"link"}